The odds of getting an airdate on ABC Shark Tank are not good. In fact each year around 50,000 companies will apply for the chance to not only pitch the Sharks but end up with the golden ticket, airtime for themselves and their businesses on national TV in front on millions of viewers. So if the odds are better for getting into both Harvard and Stanford, how in the world did I get myself and cryotherapy on to Shark Tank twice?
Be passionate
Shark Tank is a TV Show meant for entertainment. Yes the investors are real and real deals are made but at the end of the day the producers, the sharks and the fans at home want energetic passionate people who love their company.
Tell a great story
The first time I applied to Shark Tank I was on a phone call with a casting producer just 10 minutes later. I later heard from my Shark Tank cast alumni friends that this is not common at all, so why did I hear back from them so quickly? I told them a great story, I told them that myself sister and I started a business together, they we had to start it on credit cards, that our father had to sell his home for us to get started. I let them know about this amazing therapy gaining traction in the U.S. called cryotherapy where you freeze people's inflammation away for a living and how we're seeing tremendous success quickly with our new business.
Don't be afraid to ask for something you want
You think I never asked the Shark Tank producers to come back for more airtime? The exposure I received for my cryotherapy business the first time around was life changing. A billion dollar health club chain reached out to me through email just two days after we aired asking if we would want to explore a business relationship together. Even the second time around, I asked producers if I could get an update segment on my company, now I wasn't able to get this, but I wasn't afraid to ask for what I wanted either and I think they respected that.
There is always an angle. Don't be the same pitch they have heard a million times be different, stand out. My second appearance in 2020 involved helping another entrepreneur out with his demonstration. This is incredible out side the box thinking, I was able to spin getting cryotherapy and myself on air again with a new cryo chamber all through creativity.